What is Graphical & Statistical click path tracking?
Graphical & Statistical click path tracking is a technique whereby users "click" movements on a website can be recorded on a database system and analysed. This is very useful for research purposes and I propose to undertake a phD based on a fringe application of this principle.

In this example:
I used Graphical & Statistical click path tracking to record users' clicks on a website which aimed to influence visitors decisions. There were several instances of these sites, each with specific visitors. This helped me to gain a better understanding of demographics and the ease with which the public can be influenced using language deception.

This image is a screen shot from the administration section of one of these sites, and shows the forced choice (highlighted with a yellow arrow) being chosen 50% of the time. This is 200% what could normally have been expected.

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